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Friday

1 May 2026

Peer Learning

Wake Up & Learn: Purpose in Business – A Practical Guide

9:00am
Copthorne Hotel
Aberdeen

Open to All, Peer Works

Join us for the launch of the 'Purpose in Business' guide and to hear from the inspiring founders of Brilliantly Brave.

Join us for a morning session where we will launch the ‘Purpose in Business’ guide, designed to help businesses embed purpose into everyday workplace practices to support performance, resilience and productivity.

We will also hear from Stuart Cox and Jean Pryde, co founders of Moray based Brilliantly Brave, a design led greeting card brand with purpose. Every card sold contributes to supporting mental health training and peer support initiatives across Scotland.

There will be time for networking, questions and for inspiration!

This event is part of the National Productivity Week 2026 and is co-organised in partnership with The Productivity Institute – Scotland Forum and the University of Glasgow.

Agenda

09.00 Registration and Networking

09.30 Purpose in Business Guide Launch

10.00 Brilliantly Brave Case study & Q&A

10.30 Group Discussion

11.00 Close

Stuart Cox is co-founder of Brilliantly Brave and the designer behind award-winning brand I Like Birds. With a background in design, branding and licensing, he brings creative direction and commercial thinking to purpose-led businesses.

Jean Pryde is co-founder of Brilliantly Brave and founder of Green Ribbons. With nearly three decades of experience in mental health across the public and third sectors, she is passionate about creating practical, community-based support and building purpose into everyday work.